Lay's Local
Lay’s Local Core Idea: Leverage the rising local movement by positioning Lay’s as the potato chip that’s part of the local community by communicating that Lay’s is made locally from real potatoes, grown by local farmers.
Lay’s Local Core Idea: Leverage the rising local movement by positioning Lay’s as the potato chip that’s part of the local community by communicating that Lay’s is made locally from real potatoes, grown by local farmers.
The campaign drove unprecedented business results for Lay’s:
• 127% to Net Sales YAG on Lay’s XXL
• 122% Unit Growth
• 111% Pound Growth
• 106% Perimeter Pound Growth
• 1.7 Pts of Potato Chip $ Share Growth
This thing called love...
