Creative Direction
Leverage Hotel Engines distinct brand elements as a design system, connecting the message, the humanity, and our products in a unique way. This offers a more dynamic palette for creative execution for digital and beyond.
The Work
Current Landing Page
Problems to solve:
Mobile first
Extreme clarity of benefits with well balanced CTA's
Extreme clarity of benefits with well balanced CTA's
Stronger above the fold experience
Elevate the energy - Make it more engaging & human
Increase the production value of the graphics
Use color to reinforce hierarchy and value props
Touches of movement to increase engagement
Simplify the lead gen form
Elevate the energy - Make it more engaging & human
Increase the production value of the graphics
Use color to reinforce hierarchy and value props
Touches of movement to increase engagement
Simplify the lead gen form
Redesign Concept
Above the fold
Full Design
Mobile
New and Current
Mobile
First and second screen
Extra
Very quick test of the "window" construct on social media
+
+
A few ideas for Engine/3 Bars
Do suitcases still have locks?
Do suitcases still have locks?
+
A few quick test animation with the 3 bars
Summit 2023 Branding
Brand Awareness campaign with the help of Sid Lee
LinkedIn Ad campaign
